Bare Knuckle Marketing
I studied Karate for 40 years.
Full contact, bare-knuckle fighting.
We learned a thing or two.
I also worked in advertising corporates for 20 plus years.
And in the Agencies of Saatchi&Saatchi and Ogilvy and GGK we learned;
Bare-knuckle marketing.
Let me lay it out, in plain sight.
Because it is not always visible.
Great Fighting is strategic.
It’s acted out in a fleeting moment.
Its also planned in advance.
An opponent if you have time, is studied.
for position
for tone
for character
for determination
height and weight
experience,
history,
style,
and reach are all considered.
And this is only in the planning stage.
In combat this happens in a blur of time, as
you adapt to forward movements
lateral movements
retreating,
dropping
dipping swaying
to the impact of blows on your body
to your stability on the ground
to how heavy you feel
and how nimbly you react
to the position, you set up
Through thinking in the moment
And knowing how that market is changing and dipping and swaying!
To its tone,
and style,
and history,
and temperament.
To its competitive field,
it’s reactions,
how it morphs and attacks.
These are the things
Hullo brings to the mat.