“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go..”
Just imagine this idyllic valley. Simmering summer heat and whispers through the wheat fields. In the distance is a little cottage.
Rumor had that the owner of Red Bull was in town. He was looking for an agency.
Stuck way way out on a motorway at midnight in a Shell station halfway to Vienna, with a camera crew.
Delivering a campaign to millions of people had to work. It had resonate with consumers !
Then all the bald heads and grey haired wonders put their brains together and knocked heads.
